The customer experience revolution has begun! Businesses that provide an extraordinary customer experience are more profitable and sustainable than their competition. They dominate industries and marginalize competing companies. Authors Bean and Van Tyne uncover valuable insights about leadership and decision-making at leaders where CX focus has surpassed products, services, and price with purpose-built customer experience.
Bean and Van Tyne capture the key elements of customer experience through interviews with customer experience leaders. The Customer Experience Revolution shows why every business needs to make customer experience an integral part of its strategy to be better and different for customers while increasing customer advocacy and profitability.