

“I would recommend “Next Generation Customer Experience” by Jeofrey Bean for any business leader, marketer, customer service manager, or anyone involved in customer experience strategy, including small business owners and entrepreneurs, who want to learn about Gen Z expectations, refine their CX strategies, and leverage customer experience and digital solutions. This book is an engaging and enlightening read for anyone looking to enhance their understanding of customer experiences and strengthen customer relationships in our ever-evolving digital marketplace.” – Chrissy Very, Reader Views Book Reviews
Gen Z is like no generation before it. Next Generation Customer Experience uncovers the companies creating successful next generation customer experiences now. From valuable insights about Gen Z and building customer experience intelligence to improve and innovate CX, Next Generation Customer Experience shows you how to build the essential capabilities necessary to create engaging and profitable customer experiences for Gen Z, on and off the internet. Next gen CX leaders go beyond being financially successful to being significant to Gen Zs lives and businesses. Next Generation Customer Experience helps you get there and stay there!