Customer experience consultant, speaker and instructor Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses every interaction a customer has with a company on and off the Internet. Follow these practical yet innovative rules in your business to craft the very best customer experience possible to improve customer engagement, loyalty, and advocacy. CX leadership examples include Uber, Tesla, Amazon, Qualcomm, Kaiser Permanente, Imprivata, Ford, Starwood Hotels and more. Customer Experience Rules! is your guide to customer experience success! Fully illustrated by Steve Hickner.