http://delmarresearch.com/beansnotes Thu, 13 May 2010 21:20:04 +0000 http://backend.userland.com/rss092 en Purposefully creating emotionally satisfying customer experiences has given a marketplace and revenue advantage to a distinguished group of highly admired and profitable companies. How can you get your company there with emotionally effective product designs that make your offers better? How can you make product user experiences pleasurable ... http://delmarresearch.com/beansnotes/2010/05/08/customer-experience-and-emotional-design-seminar-wednesday-june-02-2010/ Customer Insights - The Road Less Traveled and the Product Management Educational Conference I am pleased to be a featured speaker at the Product Management Educational Conference joining Gavin Johnston at Two West, Inc., Jon Hanley from Procter & Gamble and Dr. Joely Gardner at Human Factors Research. The conference ... http://delmarresearch.com/beansnotes/2010/03/25/79/ You got them to your site, but it’s still not bringing in the business. Live Case Studies on improving the User Experience on your website. To sign-up go to http://techbizconnection.org/ Usability and user experience tests are an excellent way of discovering why your site is not performing like you thought ... http://delmarresearch.com/beansnotes/2010/02/01/you-got-them-to-your-site-but-it%e2%80%99s-still-not-bringing-in-the-business-techbiz-connection-presents-website-usability-live-february-17th-irvine-ca/ I am pleased to be a guest on the Professional Panel at the UCSD CSSA’s Cognitive Science Conference January 16th, 2010. Since I was introduced to the idea of cognitive mapping as an undergrad student in psychology and marketing many years ago, where an individual’s specific way of taking in information ... http://delmarresearch.com/beansnotes/2010/01/09/university-of-california-san-diego%e2%80%99s-cognitive-science-conference-2010/ [caption id="attachment_16" align="aligncenter" width="183" caption="The Flip Ultra\'s customer experience advantage is market defining"][/caption]The economy is difficult, but there are some companies that are cutting through the noise of the broadcast and media press and bewildering their competitors by being better, different and profitable, now. Certainly the handy example is the iPhone ... http://delmarresearch.com/beansnotes/2009/09/13/the-customer-experience-advantage%c2%a9-%e2%80%93-pragmatic-differentiation-and-increased-revenues-in-a-tough-economy/ There has likely never been a better time to get serious and be practical about reducing the uncertainty and increasing the return on investment of the business communications and promotional decisions you make for your business. Since the world economies turned, I have been asked several excellent questions by CEOs, Marekting Directors, ... http://delmarresearch.com/beansnotes/2009/05/16/reducing-uncertainty-and-increasing-the-roi-of-communications-and-promotions-decisions-for-your-business/ How are you? Well I hope! I want to let you know about a special networking and presentation event at the San Diego Software Industry Council.  It is about the return on investment of User Experience development, design and market performance AND how you can do it in house, with the ... http://delmarresearch.com/beansnotes/2009/02/26/in-sourcing-your-user-experience-product-and-service-development/ Good businesses are always interested in reducing the guesswork, cycle times, and costs associated with product development and going to market. At the same time, the challenge is to increase customer satisfaction, loyalty and profitability. Since the economic conditions have deteriorated in the last 18 months or so, aligning the ... http://delmarresearch.com/beansnotes/2008/09/26/aligning-markets-and-technology-is-a-must-have-in-a-tough-economy/ The connection between user experience and customer experience always creates a great and valuable discussion. This has been particularly true at business development seminars, marketing workshops or one of the recent San Diego Software Industry Council panel presentations. The reason is that user experience and customer experience are ... http://delmarresearch.com/beansnotes/2008/03/27/driving-customer-loyalty-and-top-line-revenue-with-the-user-experience-to-customer-experience-connection/ The San Diego Software Industry Council presents: Beyond Usability User Experience / Interface Design March 5, 2008 Register at http://www.sdsic.org/eventregistration.php Hosted by Intuit Do your customers have a good experience with your solution? Are you leveraging “the experience advantage” for customer satisfaction and increased revenue? Focusing on how “usable” products are has been a recent trend in software development ... http://delmarresearch.com/beansnotes/2008/02/20/beyond-usability-user-experience-design-presentation-at-intuit-march-5-2008-530pm/