Customer Experience and Emotional Design Expert Panel Session – Wednesday, June 02, 2010

May 8th, 2010

Purposefully creating emotionally satisfying customer experiences has given a marketplace and revenue advantage to a distinguished group of highly admired and profitable companies. How can you get your company there with emotionally effective product designs that make your offers better? How can you make product user experiences pleasurable while reaching your market share and revenue objectives? Join us for this engaging session with three experts!

This session will cover-
• What is Customer Experience and why is it important?
• Who has the Customer Experience and Emotional Design advantage now?
• What is Emotional Design and why is it important?
• Serving customers with satisfying emotional experiences
• How do you create emotionally satisfying designs?
• Operationalizing your design
• A customer experience case with emotion – differentiation, market share and revenue results
• Your options, your next steps
• Your questions for the experts

Register for this event at http://www.sdsic.org/events.aspx

Moderator:
Sean Van Tyne www.seanvantyne.com/wordpress

Sean Van Tyne is the User Experience Director at FICO, the global leader for Decision Management solutions. At FICO, Sean provides leaderships for teams across the US, Europe, and Asia designing the FICO next generation global enterprise platform.

Panelists:

Becky Carroll http://customersrock.net

Becky Carroll is the founder of Petra Consulting Group focused on WOW customer experiences. Her business blog Customers Rock! focuses on the intersection of customer service and social media. She is a regular personality on nationally-syndicated The Big Biz Show and teaches the “Marketing via New Media” class at UC San Diego Extension. Previously, Becky was a Senior Consultant for Peppers & Rogers Group and worked at HP for 14 years.

Joely Gardner, PhD www.humanfactorsresearch.com
A licensed psychologist who specializes in customer experience strategy and the “operationalization” and incorporation of customer’s emotional needs into measurable improvement initiatives within an organization. Joely is currently Chief Customer Experience Strategist for Human Factors Research in San Marcos, CA. Her clients include start up‘s in social networking and mobile applications as well as enterprise-level organizations such as Life Technologies, Quest Diagnostics, Hewlett Packard, Gateway Computers, and JP Morgan Chase Bank.

Jeofrey Bean www.DelMarResearch.com
Principal of Del Mar Research & Consulting, LLC, specializing in increasing clients’ growth, while decreasing the uncertainty and costs of customer experience creation, product development and marketing. Client industries include software, hardware, telecommunications, financial services, pharmaceutical and biotechnology. Jeofrey is the author of several marketing, customer experience and product development articles; a frequent guest speaker; and advisor to several companies that produce or depend on technology for their success.

Sponsored by the San Diego Software Industry Council and INTUIT www.intuit.com

Register for this event at http://www.sdsic.org/events.aspx

Entry Filed under: Marketing & Technology