Customer Insights – The Road Less Traveled and the Product Management Educational Conference

I am pleased to be a featured speaker at the Product Management Educational Conference joining Gavin Johnston at Two West, Inc., Jon Hanley from Procter & Gamble and Dr. Joely Gardner at Human Factors Research. The conference focuses on putting customers at the center of innovating new products and services to assure customer acceptance and revenue generation.

Because of the economy, this is a very important time for organizations to continue to be relevant and innovate yet reduce the uncertainty of customer acceptance of their new products or services and creating revenue.

I will be leading a special session about Innovating Customer Experiences and will detail how a few savvy companies, including Netflix, Apple and Pure Digital Technologies’ Flip Video, have proven there is a new way to attract new customers and new revenues. I’ll cover many of the steps and processes they and other companies use and which ones you can also use when you return from the conference. There will be a lot more to the conference on May 24th and 25th , for additional information send me an e-mail or give me a call and see http://www.aipmm.com/html/pmec/index.php

The conference is organized by the Association of International Product Marketing & Management (AIPMM), the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations, and promises to be great. I hope to see you at the conference! -Jeof

Add comment March 25th, 2010