Has Google Got Game?

November 8th, 2007

It’s going to be interesting to see how the multi-company alignment that Google has put together gains traction to redefine open architecture, wireless communications and very interestingly, local mobile services and its demands for advertising.

The potential to reach certain markets, segments, individuals no less, with pin-point accuracy and timing will have been redefined by technology.  Location based services will drive the need for companies developing applications to fully understand and embrace what is known as “the user experience (UX).”

Instead of merely slapping on a graphical user interface, or even a well developed GUI and asking the user to adopt and fill in the blanks, the experience of the user, no matter what the device, must be designed to not only attract and engage users, but to do it in a way that retains them consistently for advertisers.

This strategic alliance portends to not only seed innovation with openness and tools, but to change business models, and in doing so, break many of the rules that have kept many institutional players in business.

It certainly will be interesting to see the strategic and tactical responses of those companies with a vested interest in keeping the status quo.  This is one of those interesting and dynamic times, that is extra engaging, particularly for those who are experienced in developing and marketing technology solutions.

What is old is new again in the technology, applications development and marketing worlds.  In this case, it is resource rich Google that is pushing the envelope in a new sensible open way, and that’s why Google’s got game.

Entry Filed under: Bean's Ramblings